Goldman Sachs
Social Media Motion
Role
Motion Designer
Services
Motion Design, Social Media, Brand Animation
Client & year
Goldman Sachs © 2020 – 2021
Square-format motion for social, built to feel precise and premium.
Overview
I created a series of social animations for Goldman Sachs to strengthen their digital brand presence. The films are square, made for Instagram and LinkedIn, and written to communicate clearly without losing a premium tone.
Each piece uses the Goldman Sachs color palette, clean typography, and smooth transitions. The format was chosen for the feed, and the motion was built for mobile, where most of that content is watched.
Pioneer
Achievement, told in a format that reads quickly on a social feed.
CD Promotion
A certificate of deposit offering, with measured transitions.
Optimize Investment
Investment optimization, in the brand's visual language.
Resolution
A narrative piece on financial resolution.
“Sophisticated motion can lift financial content for social without giving up the trustworthy identity a global firm has to keep.”
Next case
Presentation Motion
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