Vans
OTW by Vans
Role
UX/UI Design Lead
Services
E-commerce Design, Visual Design, Responsive Web, Design System
Client & year
Vans © 2023 – 2024 · 9 months
Digital e-commerce experience for Vans' premium fashion line.
Overview
I helped design the e-commerce platform for OTW by Vans, focusing on a clean, engaging shopping experience that aligned with the brand and supported modern shopping behavior.
OTW by Vans was launching a new platform to showcase and sell their products. The goal was a fresh, functional, brand-forward experience that stood out in streetwear and still felt easy to use.
What I did
I was the main UI designer on the project, translating the brand's aesthetic into a responsive web experience. That covered layout, typography, color, product imagery, and microinteractions.
I established a shared design system in Figma so the team could stay consistent. It included product cards, navigation, buttons, and spacing standards.
I also kept the Figma files structured: named layers, organized pages, and documented components. Handoff to development got smoother, and the team stayed aligned.
“Thoughtful design systems, even at a small scale, can make a big difference in building better, faster, and more consistent product experiences.”
01
Polished experience
An immersive shop that reflected the OTW by Vans brand.
02
Faster workflows
Design and development moved faster on a clean, scalable system.
03
Solid foundation
A base the team could extend for later updates and campaigns.
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